Welcome to Destination ItalyCulture - Italian Style

  • 'Bella Figura' or 'Good Image' matters to Italians. So dressing well is a high priority in Italy.

  • The way you dress can indicate your social status, your family's background as well as your education level.

  • Italian fashion - which includes designers and companies from Armani to Zegna - has become a dominant force in the fashion world.

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