A Guide to Costa Smeralda
Costa Smeralda translates to be the Emerald coast. The Emerald coast has been given its name from the beautiful sparkling emerald sea. Its importance on a tourist level and its subsequent development began in the 1950's and 60's, when a group of investors and international industrialists decided to buy expanses of coastland in the districts of Olbia and Arzachena, in the north of the Gallura.
Since the 1960’s the Emerald coast has developed into an exclusive tourist destination with the main emphasis on protecting the natural environment so it remains a beautiful unspoilt landscape.
Porto Cervo is known as the capital of the Emerald coast and the 'invisible city' in virtue of its architecture being in perfect harmony with the natural landscape. Three hotels have become symbolic with the Emerald Coast: Hotel Cervo, Hotel Pitrizza and Hotel Cala di Volpe.